Did you know that just one ad on LinkedIn can reach 14.6% of the world’s population?
While there’s no doubt that advertising with LinkedIn is a powerful tool for business owners and entrepreneurs alike, if they reach your profile and your summary isn’t optimized (or worse, it’s non-existent) then your marketing efforts are going to waste.
We get it, though. You’ve seen a few LinkedIn summary examples for sales and are still scratching your head over how to write a great LinkedIn summary for your personal or company page.
All in all, writing a LinkedIn summary is never easy, but it’s essential if you want to drive sales. Follow along so you can get your page updated and optimized today.
What Is a LinkedIn Sales Summary?
A LinkedIn summary is a section of your LinkedIn profile that gives an overview of your experience and skills. It’s a great way to showcase your work and get noticed by potential employers.
How much space do you have to describe yourself and your accomplishments? You’ve got around 2,000 characters to work with, which you can write, edit, and update whenever you want.
Benefits of a LinkedIn Summary
When it comes down to it, a LinkedIn summary is a great way to showcase your professional accomplishments and skills. By including a summary on your LinkedIn profile, you can give potential employers or clients a quick overview of your experience and qualifications.
Note: You can also talk about your achievements in the LinkedIn Honors & Awards section. Read our guide here on how to do that.
Some other benefits of a LinkedIn summary include:
- Sell quickly. If someone reaches your profile then you only have a few seconds to get their attention. Put attention-grabbing metrics in your headline or talk about impressive accomplishments.
- Talk about your USP. This is your Unique Selling Point. In a great LinkedIn summary, you’ll be able to quickly and effectively outline what differentiates you from other professionals to ensure you stand out.
- Drive conversions. As long as you put a great CTA in your summary, you’ll be able to let visitors know what you want them to do, such as visit your business website or get in touch via email.
Ultimately, a summary can help you to stand out from the crowd and make your profile more memorable.
Think About What You Want to Achieve with Your LinkedIn Sales Summary
Before you start writing a LinkedIn summary, think about what you want to achieve. What do you want people to do when they visit your LinkedIn profile? Here are a few possible goals that can help you get started thinking about your own.
Do note that you don’t have to pick one! Often, the best LinkedIn summary examples for sales can accomplish all of these.
Drive New Leads
The best time to connect with your prospects is right now. Your LinkedIn summary should give your visitors enough information so that they’re aware of what you do, the value you offer, and how to get in touch regarding the next steps.
You don’t want people to simply visit your profile and click away. You want them to engage with you, your content, and your brand.
By optimizing your LinkedIn summary, you’re able to demonstrate authority and value. This ensures people will be more engaged with your content. Show ‘em how knowledgeable you are and you’ll build credibility easily.
Build Your Brand
What makes your brand unique? What’s your unique mission and selling point? Be sure to mention that in your LinkedIn summary. While it’s a space to get personal, it’s great to build your brand while you talk about yourself, too.
Appear in Searches
Is your goal to appear in search engine results? LinkedIn profiles and company pages show up in Google searches, too. If you’re able to create an optimized, engaging LinkedIn summary then you can potentially appear in those searches.
Promote Your USP
Finally, your LinkedIn summary is a place for you to promote your brand’s USP. You can make your company stand out from the rest by highlighting its most important features.
Make it clear what makes you special and how this is relevant for potential customers, ensuring that they remember who you are when deciding on an investment, business partner, or service provider in your industry.
Characteristics of a Good LinkedIn Summary for Sales (Plus LinkedIn Summary Examples for Sales)
Now you’re ready to start crafting your LinkedIn summary for sales! Here are a few of the factors you’ll want to keep in mind to ensure you’re writing the best LinkedIn summary possible. All of the great LinkedIn summary examples for sales that we found have these in common.
A hook is important for a LinkedIn summary because it helps to grab the reader’s attention and give them a reason to keep reading. The best hooks are interesting, unique, and relevant to the reader.
For example, if you are trying to reach potential employers, you might want to mention your experience or highlight a recent accomplishment. If you are trying to connect with other professionals in your industry, you might want to discuss a common interest or share an article that you found insightful.
Example: I am a Forbes Finance Council Contributor and have handled public and private investments worth over $1B throughout my career.
You scan things, right? We all do. Few people have time to sit through and read an entire blog article or even LinkedIn summary. This is why, when writing LinkedIn summaries, you want to be sure you’re providing a quick outline right after your engaging hook.
A brief outline will help you focus on the most important points and ensure that your readers stay engaged. While you don’t need to include a full-blown essay, a few sentences can go a long way in demonstrating your expertise and explaining what you have to offer. Note that this is best placed right after the hook!
Example: Email me at [email] so I can send over my free guide on how to help your business achieve 3x employee engagement by using our platform.
A well-organized structure helps to ensure that your most important information is placed in a prominent position where readers are likely to see it. Additionally, it makes your summary easier to scan, which is important given the limited amount of time that readers are likely to spend on your profile.
Finally, a well-organized summary conveys a sense of professionalism and attention to detail that can help make a good first impression.
Example: 1. Hook 2. What Do You Do? 3. Demonstrate Your Value 4. Give Contact Details to Potential Leads
Nothing in your LinkedIn summary should be cookie-cutter! Add in some personality, including words that sound like you. After all, your LinkedIn summary is an opportunity to give people a glimpse into who you are as a person, not just what you’ve done professionally.
Why not take advantage of that and let your personality shine through? Instead of regurgitating the same old information that everyone else has on their profile, talk about what makes you unique. What are your passions and interests outside of work? What drives you and motivates you? Why do you do what you do?
Example: As an immigrant from Belize who grew up in poverty, I strive to help others achieve the financial freedom I worked so hard to attain. This is the ethos behind everything we do at [brand name].
LinkedIn Sales Summary Tips: Best Practices for Writing a Great LinkedIn Summary
Now that you have a few good LinkedIn summary examples for sales, let’s quickly walk you through some LinkedIn summary writing tips!
Demonstrate Your Value
When employers or clients scroll through LinkedIn, they’re looking for evidence that you can deliver results. So, it’s important to showcase your skills, experience, and successes in your summary.
You can do this by highlighting your key skills and experience up front. Use strong language to describe your accomplishments. For example, instead of saying “responsible for training new employees,” say “developed and implemented an employee training program that boosted morale and decreased turnover.”
It also helps to use specific numbers, percentages or dollar amounts to quantify your results. For example, say something like “slashed costs by 25%.” This shows that you have a tangible impact on the bottom line, which is what we’re all looking for, isn’t it?
Use the Right Keywords
You’ll want to use persuasive language throughout your LinkedIn summary. Instead of listing your duties, describe how you went above and beyond in your role. How did you make a positive impact on the company or organization? How did you help them achieve their goals?
However, don’t get so lost in the language that you forget to include relevant keywords. They are, after all, how people find you via the search function on LinkedIn.
Using relevant keywords will help ensure that your summary appears in search results when potential connections are looking for someone with your skills and experience. Honestly, with a little keyword optimization, you can make sure your summary is working hard for you and helping you achieve your professional goals.
Make It Error-Free
When it comes down to it, in today’s job market, your LinkedIn profile is one of the most important tools you have for networking and finding new opportunities. That’s why it’s so important to make sure your summary is error-free.
Typos and grammatical errors can make you look unprofessional and could cost you opportunities. Taking the time to proofread your summary carefully can help you present yourself in the best light possible and improve your chances of success.
Get Help Advertising with LinkedIn
Need more than just a few LinkedIn summary examples for sales? We can help.
At LinkedProspect we are focused on the result you’re looking for. Basically, when you grow your business, we’re delighted. With over seven years of experience in getting results through B2B outreach and engagement, we’re sure we can help you, too.
Get in touch today to schedule your demo!