Key takeaways

  1. By automating repetitive LinkedIn tasks, such as reaching out to prospects, these tools can save you valuable time and effort, allowing you to focus on other important aspects of your sales process.
  2. Utilizing sales prospecting tools like LinkedProspect, Active Campaign, and Dripify can help you establish connections with a larger number of potential customers within a shorter period of time. 
  3. The integration of these prospecting tools with other email platforms and CRM systems provides a seamless workflow, enabling you to efficiently manage leads and provide better customer service.
13 Best Sales Prospecting Tools

Effective sales prospecting is not just about casting a wide net and hoping for the best; it requires a strategic and data-driven approach. In today’s highly competitive business landscape, finding new leads and converting them into customers has become a top priority for sales teams. To stay ahead, companies are turning to sales prospecting tools and software that can streamline their processes, improve their targeting, and ultimately drive higher revenue.

The right prospecting tools and software can empower sales teams with valuable insights, automate time-consuming tasks, and maximize their outreach efforts. From advanced CRM integrations to intelligent lead scoring algorithms, these tools offer a range of features that can revolutionize how businesses identify, engage, and convert their ideal customers. But with a vast array of options available in the market, it can be overwhelming for businesses to identify the best tools for their specific needs.

We’ve created a rundown of the best tools in the market. Let’s explore some of the top sales prospecting tools and software solutions that have emerged as game-changers in the B2B marketing industry, helping businesses supercharge their prospecting efforts and achieve remarkable results.

Why you need sales prospecting tools

Why you need sales prospecting tools

Sales prospecting can be a drag. Compared to B2C, finding sales prospects in the B2B landscape can quite difficult. The customer journey is longer, and there’s a ton of steps that come into filtering potential clients. This is where tools can come in.

Here are more reasons why you need the right prospecting tools:

1) It saves you time

Sales representatives typically spend majority of their time on the nitty gritty — creating prospect lists, writing sales email templates, and editing contracts. With these tasks consuming most of the work day, they are hardly left with time to actually connect with people. As a result, we get boring and robotic templated spiels that barely reel any interested customers in.

With sales tools, you can free your representatives from these routine, unending tasks, and instead create warm personalized interactions with potential prospects.

2) It finds qualified leads

The usual cold calling approach involves sales representatives reaching out to a bulk of people, and only finding a few potential clients. That’s an inefficient use of time and resources. By using the right prospecting tools, you get your hands on complete customer data. This helps you to assess prospects’ intent and decide if they’re the perfect match for your offer.

3) It improves customer service

You can integrate sales prospecting tools with other tools like CRMs and email platforms. This helps you onboard prospects quickly using welcome emails and follow-up messages. Since you’re quipped with the customer data you need, your support team can easily tend to any customer queries. Overall, this leads to improved customer service.

Our favorite prospecting tools for lead generation

Prospecting tools for lead generation

LinkedIn Sales Navigator 

LinkedIn Sales Navigator is a top-rated sales prospecting tool that enables users to establish and develop relationships with potential customers with more ease. With this tool, users can stay updated with the most recent information while focusing on connecting with the best prospects, even without having their contact details. Find out how to utilize LinkedIn Sales Navigator. G2 has given it a ranking of 4.2/5 based on 1,103 reviews. The pricing starts at $79.99 per month.


SalesLoft is a top-notch sales engagement platform that improves the customer experience throughout their journey, ultimately boosting revenue. Its features allow users to build custom pipelines, manage deals efficiently, create more opportunities to close deals, and effectively connect and engage with customers. SalesLoft has a G2 ranking of 4.4/5 from 1,902 reviews, and its pricing plans are customizable.

Active Campaign

Active Campaign

Active Campaign is a sales prospecting tool that offers exceptional features for creating and sending custom email marketing sequences. The platform enables businesses to automate marketing campaigns across multiple channels, including email, messaging, chat, text, and social media. It integrates seamlessly with over 300 platforms, including Shopify, WordPress, Eventbrite, Square, Salesforce, and Facebook. Active Campaign has a G2 ranking of 4.6/5 based on 4,765 reviews, and its pricing starts from $9/month.



Dripify is another sales automation tool that can be used alongside LinkedIn to automate several LinkedIn sales processes. These include lead generation and prospecting. Its main feature is the ability to create personalized drip campaigns by importing leads from LinkedIn and creating a sequence with various triggers and delays. According to G2, it has a rating of 4.6/5 based on 136 reviews. The pricing starts at $39 per month.



AeroLeads is a lead generation tool that aids businesses in acquiring potential customers by gathering their contact information and other relevant details with just a click. Users can add prospects directly from LinkedIn and integrate AeroLeads with Salesforce, Zoho CRM, MailChimp, and other platforms effortlessly via a curated CSV file to work with. AeroLeads has received a rating of 4.2/5 out of 55 reviews on G2. It has various business and enterprise plans ranging from $49 to $499, allowing users to customize pricing to suit their lead generation requirements.



Cognism Prospector is a comprehensive B2B database containing company and prospect details, including compliant B2B emails and mobile phone numbers that are 98% accurate. With easy-to-use filters (including sales triggers) and intent data, users can engage with potential customers at the optimal time. Cognism integrates with major CRMs and sales engagement tools (two-way integration with Salesforce, Outreach, and HubSpot), reducing admin and manual tasks when exporting data. Cognism Chrome extension works over LinkedIn and LinkedIn Sales Nav to enhance prospect lists. G2 awards it a score of 4.7/5 based on 399 reviews. Pricing options for Cognism are customized, granting unrestricted access to the company and contact data.


Pipedrive is a B2B prospecting tool that caters to small businesses. It excels at lead management and automating repetitive tasks. With features like custom chatbots, web forms, communication tracking, and insights and reporting, Pipedrive helps businesses efficiently manage leads and deals. Its G2 ranking stands at 4.3/5 from 1,270 reviews, and pricing starts from $15/month. is an excellent lead generation platform for SaaS businesses. It stands as the largest B2B tech marketplace and is a trusted review website. By publishing your software on G2, you can generate more leads and attract interest in your business services. G2 has a ranking of 4.6/5 based on 632 reviews, and their pricing starts from Free.


Gong is an intelligence platform that offers real-time updates on sales conversions and customer reactions, allowing businesses to increase revenue. It provides insights into sales strategies and offers the ability to adapt and improve based on accurate, up-to-date data. Gong has a G2 ranking of 4.7/5 from 2,223 reviews, and its pricing plans are customizable.



Engagebay is another remarkable tool for lead nurturing that employs top-notch marketing automation to build customer relationships. With Engagebay, users can automate manual processes like email sequences and effectively organize email contacts and track deals for improved sales growth. Engagebay has a G2 ranking of 4.6/5 from 68 reviews, and its pricing starts from Free.



Chorus is a sales acceleration tool that enhances performance and sales figures for sales teams. It utilizes AI-based features to track sales cycles, provide insights, and automate tasks like note-taking and CRM population. Notable companies like Zoom and Adobe rely on Chorus, but it is also suitable for small businesses. Chorus has a G2 ranking of 4.5/5 from 2,029 reviews, and its pricing plans are customizable.



Invoca (formerly Dialog Tech) is a highly beneficial tool for small businesses, providing AI conversation intelligence and reliable features for analyzing inbound communication from customers. This information can be used to deliver personalized customer experiences over the phone and online, boost marketing efforts, and increase sales conversions. Invoca has a G2 ranking of 4.3/5 from 336 reviews, and pricing starts from Free.

Try out LinkedProspect for free!

Prospecting can be really tedious and repetitive! But with some amazing tools, you can save yourself all the time and effort that goes into these repetitive LinkedIn tasks.

Our very own tool LinkedProspect can easily help you build connections with potential customers in a jiffy. Check out LinkedProspect’s free trial today! Our automation tools can effortlessly attract more prospects and increase your sales.


The best part? With these sales prospecting tools, no need to spend hours filtering out potential leads. We have an amazing feature that selects only the qualified leads for you, so you can save your time and your mental energy.

Plus, these helpful tools can be integrated with other email platforms and CRM tools, making your life a lot easier and helping you provide better customer service.

Trust us, when you combine these amazing prospecting tools with your impactful strategies, you will notice a boost in your sales in no time.


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