Blog

The Best Templates to Use for your LinkedIn Invitation Message

What’s the one thing that could drive a prospect to decline your connection request? It’s simple: A generic LinkedIn invitation message that’s just waiting for the green light to turn into a sales pitch. LinkedIn Is home to millions of professional users, a percentage of them are decision-makers that every B2B marketer is trying to…

Read More...

5 Ways to Personalize your LinkedIn Connection Message

LinkedIn is a remarkably unique platform, and to this day, it remains the number one when it comes to professional networking. What makes LinkedIn stand out is the opportunity to discuss career and industry insights – something you wouldn’t normally do on other platforms like Facebook or Instagram. Of course, like any social media channel,…

Read More...

How To Purchase InMail Credits and Send LinkedIn InMail

One of the best ways to get in touch with individuals is through LinkedIn, the world’s largest professional network.  Whether it’s to pitch a proposal or simply share career insights, there’s no denying that LinkedIn is now the main social network for anything business-related. But like any platform, LinkedIn is far from perfect. It’s not…

Read More...

The Complete Guide to Build your LinkedIn Selling System

Social media, specifically LinkedIn, is a crucial part of any B2B marketing strategy. An online presence can get you leads that cold calling can’t. But without the right strategy, all the time you spend creating content and writing captions will fall to nothing. What you need to appreciate LinkedIn’s marketing potential is a well-researched LinkedIn…

Read More...

A Beginner’s Guide to B2B Marketing

Marketing and advertising are two common words. You’ve probably come across one or the other at some point in your career. However, these are actually just mere umbrella terms.  One of the many aspects that fall under marketing is specific to business-to-business (B2B) companies. The promotion of B2B companies has its own strategies because of…

Read More...

Create an Effective LinkedIn Selling System

If you’ve been using LinkedIn for a while, you’ve probably done the usual LinkedIn selling system steps: Created a polished LinkedIn profile, integrated SEO in your descriptions, and participated in group discussions. But LinkedIn marketing doesn’t end here. Most people fail their LinkedIn lead generation because they stop after the first step. When you’ve done the…

Read More...

B2B vs. B2C: What are the Key Differences?

We know that companies operate with profit as their end-goal, but not all have the same means of achieving it. Apart from the obvious differences in products and services, business ventures actually have another characteristic that categorizes them into two: Their customers. For marketers, understanding what separates one from the other is crucial to create an effective…

Read More...

Ultimate B2B Sales Guide: Definition, Steps, Hacks

Business-to-business (B2B) has changed incredibly over the years. From the dreaded practice of selling at any cost, the relationship between companies and clients finally shifted thanks to the increasingly tight competition. Clients know they have endless options. If you want to succeed, you’ll need a solid list of prospects. Otherwise, you’re wasting time and effort….

Read More...

Why You Can Ditch Cold Emails for LinkedIn

When we talk about B2B communication, only one platform comes to mind: Email. When email was first introduced in 1972, no one expected it to become the primary medium of professional conversations that it is today. Many companies have offered unique emailing platforms throughout the years, and with tech giants like Google spearheading the innovations,…

Read More...

How to Save 40 Hours of Work with LinkedIn Automation

Let’s admit it: Cold email is almost dead. Compared to 2 to 3 years ago, when every B2B marketer was on their toes coming up with the most effective sales pitch, cold emails just aren’t as effective as they used to be. The chances of getting replies are dropping, and you’re lucky if a prospect…

Read More...