It has been months since the COVID-19 pandemic changed the way we live, and it’s predicted to do so for the coming years. We replaced our old routines with the new normal – a shift we felt from our homes down to our livelihood.  One of the biggest effects of social distancing is the drastic change in…

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Everyone knows that LinkedIn is the Facebook for professionals.  If you’re part of the B2B industry, LinkedIn is the best way to connect with the right people in the business world. But are you making the most out of your LinkedIn page? A single LinkedIn tool can tell you exactly how your page ranks against…

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Unless you have been living under a rock for the past 20 years (which we highly doubt!), then you’ve probably heard of social selling at some point in your life. But what exactly is social selling? Is it just another term for social media marketing? Social selling is a strategy that sales people use that…

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If you’re a business catering to other companies, you’ll know how important it is to position yourself in the market. Unlike customer-facing brands, you have a ton of factors to consider, which comes from the demand to establish your credibility.  Digital strategies and channels differ for those in the B2B industry, with a variety of…

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From a small professional platform, LinkedIn’s rise to popularity was an expected and quick one. It instantly became a primary channel for sales and networking only a few years after it was introduced. Of course, quite a lot has evolved since then. For one, LinkedIn is now a homeground for social selling. How did LinkedIn…

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LinkedIn has always been the number one platform for connecting. People hop on the website and interact with others through meaningful professional conversations. Over the years since it first entered the digital space, LinkedIn evolved into something more than just a place for exchanging messages. Today, LinkedIn is all about content. Users are sharing articles,…

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Social media is an excellent way to share memories and experiences. Facebook is present for personal content, while Instagram is a platform for showing off your creativity. For those of us in the business world, LinkedIn is our playground. Whether you’re a business leader or a rising entrepreneur, a profile on LinkedIn will undoubtedly boost…

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With the number of B2B companies moving their lead generation efforts to LinkedIn, it’s no wonder that some call 2020 the “Year of LinkedIn.” Thanks to LinkedIn’s business-focused nature, many users see its value in making connections. Every second, a new user signs up, making up over 70 million monthly active users.  How does this…

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