With the number of B2B companies moving their lead generation efforts to LinkedIn, it’s no wonder that some call 2020 the “Year of LinkedIn.” Thanks to LinkedIn’s business-focused nature, many users see its value in making connections. Every second, a new user signs up, making up over 70 million monthly active users.  How does this…

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When we speak of social media marketing, we usually hear strategies revolving around Facebook or Instagram. But for business-to-business (B2B) marketing, it’s a different ball game. Companies focused on B2B spend most of their time getting clients, and the near-perfect platform for this is LinkedIn. With over 500 million users, it’s no wonder that LinkedIn…

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Writing the perfect LinkedIn invitation message can be tricky. You run the risk of getting blocked and losing a potential client. Thankfully, there are ways to avoid just that — and it falls under how much effort you’re willing to put out for your LinkedIn lead generation. Putting yourself in position What many people miss…

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If you did a quick Google of “LinkedIn tools”, you’ll find hundreds of articles with a roster of plugins for lead generation. The abundance of choices can easily put you in a frenzy of thoughts from excitement to amazement and well, unnecessary investment, especially when some supposed users even swear by these tools and claim…

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What’s the one thing that could drive a prospect to decline your connection request? It’s simple: A generic LinkedIn invitation message that’s just waiting for the green light to turn into a sales pitch. LinkedIn Is home to millions of professional users, a percentage of them are decision-makers that every B2B marketer is trying to…

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LinkedIn is a remarkably unique platform, and to this day, it remains the number one when it comes to professional networking. What makes LinkedIn stand out is the opportunity to discuss career and industry insights – something you wouldn’t normally do on other platforms like Facebook or Instagram. Of course, like any social media channel,…

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One of the best ways to get in touch with individuals is through LinkedIn, the world’s largest professional network.  Whether it’s to pitch a proposal or simply share career insights, there’s no denying that LinkedIn is now the main social network for anything business-related. But like any platform, LinkedIn is far from perfect. It’s not…

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Social media, specifically LinkedIn, is a crucial part of any B2B marketing strategy. An online presence can get you leads that cold calling can’t. But without the right strategy, all the time you spend creating content and writing captions will fall to nothing. What you need to appreciate LinkedIn’s marketing potential is a well-researched LinkedIn…

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Marketing and advertising are two common words. You’ve probably come across one or the other at some point in your career. However, these are actually just mere umbrella terms.  One of the many aspects that fall under marketing is specific to business-to-business (B2B) companies. The promotion of B2B companies has its own strategies because of…

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