With a community of now over 500 million members, if you aren’t using LinkedIn for B2B lead generation you are losing out to competitors. It’s time to start thinking about a strategy for your LinkedIn lead generation efforts and we’re here to share our savvy trade secrets…
To really make the most of what LinkedIn Groups have to offer, you need to identify what kind of groups your ideal prospects are in. A common mistake is joining groups where industry peers hang-out – great for building professional relationships, but not so great for securing those all-important leads.
Think about what type of industry your ideal prospect works in and what type of job title the prospect would typically possess. Once you’ve identified this information it’s time to start searching for groups to join.
LinkedIn groups are mini-communities so it’s important not to come across as aggressively sales-focussed when posting in them. Instead, use compelling copy, share thought provoking and professional content. This will spark conversations and also will help to position yourself as an industry heavyweight.
The “Who’s Viewed Your Profile” notifications are extremely powerful. To an extent, these users are self-qualifying. They’re likely interested in learning more about you and what you have to offer, and it’s proof that they’re active on LinkedIn. Try sending them a connection request with a personalised note – this is your opportunity to reach out to them and offer them a short and sweet introduction. Be sure to check these notifications regularly – you never know who may be viewing your profile!
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