A Guide To Effective LinkedIn Sales Messages [Templates]

A Guide To Effective LinkedIn Sales Messages [Templates]

If you’re using LinkedProspect, crafting effective LinkedIn sales messages  is your secret weapon to success. First impressions count for a lot, so it’s important to craft reply-worthy copy that will get you started off on the right foot.

Every company is of course different, but the templates and best practices below are a great starting point – just personalise them where you can.

The Connection Request Message

The Connection Request message will be sent to the prospects of your choice, inviting them to connect with you. We find that the most effective Connection Request copy offers something unique to prospects and mentions up-front the reason for reaching out. By asking users to connect with you and if they’d like to find out more about what you have to offer, it means that to some extent new connections are self-qualifying.

Effective Connection Request copy offers something unique to prospects and mentions up-front the reason for reaching out.

Example:

Hi @firstName, how’s it going? Would you be interested in [service/product] that will [explain the benefit]? If so, let’s connect and I’ll be happy to fill you in. Thanks, Dan

In our case the message would read:

Hi @firstName, how’s it going? Would you be interested in a tool that can send automated, personalised messages to thousands of your selected LinkedIn prospects?  If so, let’s connect and I’ll be happy to fill you in. Thanks, Dan

While this approach is simple and to the point, it requests permission to start a dialogue and sparks prospects’ curiosity.

The Auto-Responder Message

The Auto-Responder message will be sent to all new connections. If you’ve used the sample above and the prospect has accepted your invitation to start a dialogue, you can now start to reveal more about what you have to offer.

First and foremost, the perfect Auto-Responder message should provoke a conversation and should be used to either make prospects want to say “I need to act on this, fast”, or “I want to know more about this”.

Auto-Responder message should provoke a conversation

Example:

Hi @firstName, thanks for connecting.

Myself and my team have just developed [unique product/service]. It can [explain a unique selling point. Do you offer a discount or a free trial?]. Is this something that you’d be interested in? 

If you are not the right person to ddiscuss this with can you point in the direction of your colleague who will be?

Looking forward to hearing from you, @firstname!

Thanks, Dan.

In our case the message would read:

Hi @firstName, thanks for connecting.

Myself and my team have just developed a brand-new piece of software for automating personalised LinkedIn messages. It can accelerate lead generation and can fire-off messages even when you’re asleep!

It takes minutes to set up and offers many more powerful features that can all be experience in a 7 day free trial. Is this something that you’d be interested in?

If you are not the right person to discuss this with can you point me in the direction of your colleague who will be?

Looking forward to hearing from you, @firstname!

Thanks, Dan.

Bonus Tip

Don’t be afraid to inject some personality! The goal is to start a dialogue with your potential prospects and stay on their radar and using some personality can seriously pay off.

If you’ve tried the templates above or have any top tips of your own, we’d love to hear the results!

(Visited 117 times, 1 visits today)

FREE COPY

LinkedIn Message Checklist To Boost Sales

LinkedIn Message Checklist To Boost Sales

2 Comments

  1. […] We’ve put together a basic but effective template to get you started. You can access the template here. When you’re happy with the message copy, paste it into the Message field in the relevant […]

Leave a Comment