LinkedIn has become a key recruitment tool for businesses and job seekers alike. But how do you stand out from the competition? One way is to write an effective LinkedIn summary that highlights your skills, experience and personality. This article will give you everything you need to know about writing the perfect LinkedIn summary – including what it should include and how long it should be.
What is a LinkedIn Summary?
The LinkedIn Summary is a short description of your profile. It’s a great way to introduce yourself to potential employers, highlight your achievements and career goals, and help others get to know you. Your LinkedIn Summary can be used to show off your skills and experience while highlighting what makes you unique as an employee or freelancer.
LinkedIn has gone through many changes over the years, but one thing remains constant: it’s an essential tool for any professional seeking work opportunities. If you want to use the platform in an effective way during the hiring process, it’s important that you understand how it works and what makes up this section of your account.
Who is the LinkedIn Summary For?
The LinkedIn summary is designed for a number of different people, including:
- Potential employers. You want to make sure your potential employer is aware of all the skills and experience you can bring to the table. Make sure they know how you can help them succeed in their business goals!
- Potential clients. Potential clients want to know what sets you apart from other companies or agencies—not just what services you offer, but also how those services will benefit them specifically (and how often). Showcase your skills and accomplishments here so that they know why working with you will be beneficial for them!
- Potential business partners. Knowing which companies might be interested in partnering with yours can help both parties get ahead in their respective fields by leveraging each others’ strengths—and it takes some time for this process to happen organically when there isn’t a common platform like LinkedIn available where these connections can occur regularly between professionals who share similar interests or values among other things.
- Potential investors. Potential investors want to know what makes your company worth investing in and how you plan on growing it into a profitable business. Be sure to highlight your strengths here and show them why they should invest in your company!
Five Key Elements of a LinkedIn Summary
When it comes to writing your LinkedIn summary, there are five key elements you should include:
- Your name and current job title.
- What you do in your current role.
- What you have achieved in your career.
- What you are looking for in your next role.
- Why you’re a good fit for the role.
Top Tips to Write the Best LinkedIn Summary
Keep it short and sweet. With the new character limit, your summary should be concise and to the point.
Be specific. You should be clear about what you do and what you’re looking for in your career, but don’t list every single job on your resume or every skill you’ve ever learned (you’re not applying for a job as a writer).
Use action verbs to make your profile stand out from other candidates’ profiles by using words like: lead, manage, innovate — any word that conveys an active role in getting things done will work well here!
How long should your LinkedIn summary be?
Whether you’re creating a LinkedIn summary for the first time or making edits to an existing one, there are a few things to keep in mind. First of all, don’t make it too long—no more than two or three paragraphs is ideal. You want your summary to be concise and conversational, but you also have some leeway when it comes to length.
Use bolded headings so that the reader can easily scan through and find what they need quickly. For example:
- I am an expert at writing resumes (1 sentence)
- I am also very good at interviewing candidates who come in for interviews (2 sentences)
What NOT to include in your LinkedIn Summary
- Don’t include personal information.
- Don’t include your birthday, marital status, gender, age or height and weight. Personal information means anything that could be used to identify you as a person (like your name) or the fact that you have children (if this is not common knowledge).
- If you’re thinking of including something else related to yourself in the summary—don’t! It’s going to look like a CV and make hiring managers think twice before they want to meet with anyone who has one of these summaries.
Frequently Asked Questions
Here are answers to a few of the frequently asked questions on LinkedIn Summaries.
What is a good summary for LinkedIn?
A good summary for LinkedIn is one that catches the reader’s attention, provides an overview of your skills and experience, and makes you stand out from the crowd. It’s clear, concise, and highlights your most relevant skills, experience, and accomplishments.
How do you write a catchy ‘About Me’ on LinkedIn?
The best way to write an about me LinkedIn is to focus on your accomplishments and experiences. You can also use a bit of humor, but don’t get too cheeky. A good example: “I’m the best at [insert thing] because I am [insert trait].”
How do I write a short summary for LinkedIn?
You can write a short summary for LinkedIn by following these steps:
1. Write a short introduction that describes your skills and experience.
2. List your skills in order of importance and significance to your work experience, so you can highlight your strongest skills first.
3. Define what you do or do not have experience with based on what you learned in the interview process and any other relevant information about your professional experience.
4. Summarize key accomplishments from your work experience that illustrate why you’re qualified for the job.
Is LinkedIn summary important?
A LinkedIn summary is your first opportunity to make a good impression on anyone who views your profile. It’s the first thing people see when they look at your profile, and it can make or break whether they decide to read more about you. It also helps you standout from a list, especially those generated by LinkedIn automation tools. That’s why it’s so important to get it right!
How do you write a description of yourself?
Keep it short! You can’t go wrong with the classic “I’m a [job title] who loves to [do one thing]” format. Another thing is to be honest about what you’re good at, and make sure you include some action words: “I am excellent at [one thing].” Lastly, don’t be afraid to show off your personality! Use humor or optimism when appropriate, but don’t overdo it—you want employers to know that you’re serious about your career path.