10 LinkedIn Message Templates To Boost Your Sales

The key to a successful lead generation campaign not only lies in the quality of the prospects you are targeting, but also in the quality of the message copy. Nothing makes prospects run a mile more than a generic LinkedIn message, but how do you write killer message copy that users will actually read?

We’ve put together a library of tried-and-tested message templates ready to be filled in with your details so that you can start generating serious results!

The Basic Template

Hi @firstName, thanks for connecting.
Myself and my team have just developed [unique product/service]. It can [explain business unique selling point]. Is this something that you’d be interested in? 
If you are not the right person to discuss this with can you point in the direction of your colleague who will be?
Looking forward to hearing from you, @firstname!
Thanks, Dan.

The Phonecall Template

Hi @firstName, thanks for connecting.

I promise I haven’t just connected with you increase my connections on LinkedIn [Although it’s never a bad thing :)]. I run [insert company].
I’d like to request an initial phone call for an open discussion with yourself to learn if [business’s USP] can fulfil some if not all [USP] requirements for your business. Are you available for a brief call this week?
If you are not the right person to discuss this with can you point me the direction of your colleague who will be?
Looking forward to hearing from you, @firstName!

The Meet Up Template

Hi @firstName, thanks for connecting. 

I wanted to reach out just to let you know about [insert business] in case you ever need [insert objective].
If you ever need [insert business objective] please feel free to pop in for a coffee. 
Best,
Dan

The Conversation Template

Hi @firstName, thanks for connecting.
I always try to get to know something about my connections… are you working on anything exciting right now?
Best,
Dan

The Funding Template

Hi @firstname  ,
I hope you’re having a good week so far. My company, [insert business name and bio] is looking for investors to embark on our journey. After [insert business success] we are now looking to close our first round of  funding.
After looking through LinkedIn, I thought I would message you to understand if this opportunity would be relevant? Please let me know and we can discuss further if you’d like to be a part of an innovative project in [insert industry].
Thanks for your time,
Dan

The Building Relationships Template

Hi @firstName,  
Thanks for connecting! I look forward to building a professional relationship and if there is anything the [insert business name] team and I can help you with I would love to chat. Please checkout our website[insert website] and I look forward to speaking with you soon!
Thanks!
Dan

The Recruitment Template

Hi @firstName,  
I was researching top [insert job title] and came across your LinkedIn profile. You look like a perfect fit for the direction we’re moving as a company, so I had to reach out.
Would you be open to having a quick chat?
Thanks!
Dan

The Free Trial Template

Hi @firstName,  thanks for connecting. 
Is [insert business solution] on the horizon for your business? If so, I would love to assist and would like to offer your a free trial at [insert web link]. I’m looking forward to hearing your thoughts! 
Dan

The Event Template

Hi @firstName,  
I saw that we have a few connections in common and thought I’d connect. I’m running an event at    [location] on [date], and thought it might be something that would interest you. Just wondering if you or your team fancy coming? [insert web link]
Dan

The Feedback Template

Hi @firstName,  
I was researching top [insert job title] and came across your LinkedIn profile. You look like a perfect   fit for the direction we’re moving as a company, so I had to reach out.
Would you be open to having a quick chat?
Thanks!
Dan

Do you have a message copy template that has boosted your sales that you would like to share? Comment below and let us know!

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  1. […] any smart B2B salesperson knows, the key to great message copy lies in personalization. It’s what can make a cold message interesting from the first line, and […]

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