What’s the one thing that could drive a prospect to decline your connection request? It’s simple: A generic LinkedIn connection request that’s just waiting for the green light to turn into a sales pitch.
When you’re fighting for inbox attention, you’ll need to do everything to stand out. A connection request matters, but only if you can write one that shows your genuine interest in connecting.
With the ever-helpful internet, there are countless lead generation message templates that you could quickly grab inspiration from. A simple search on Google would bring your articles on articles about personalizing your LinkedIn invite message. However, while resources are abundant, it’s essential to be cautious of turning these into generic messages.
Templates are here as a pattern to follow when writing your own LinkedIn connection request. These are not meant for copy-and-paste, but to find the formula that will work for you and your LinkedIn marketing strategy.
Generally, message templates formula looks like this:
With a framework, all you have to do is plug information, and you’re ready to hit send.
Tweaking your message based on the template formula sounds easier said than done. So how exactly do you personalize a LinkedIn connection request?
There’s no such thing as “one size fits all.” To help you get started, we compiled the best B2B LinkedIn marketing templates that you could use to get to your prospect’s Linkedin network, depending on who you’re reaching out to!
Many B2B marketers miss out on the quality leads they could get from their circle. Without the need to look further, some potential clients could already be sitting in your circle. Of course, sending a connection request to a friend doesn’t need to be formal – but you still need to give out a proper introduction.
I just recently found you on LinkedIn after hearing positive reviews on your work and your projects! I thought it would be nice to connect. Hopefully, we could collaborate one of these days with my work for [your company]. Take care and looking forward!
Best, [your name]”
One of the many challenges of expanding your LinkedIn connections for lead generation is reaching out to strangers online. Without a background or a mutual connection, your connection request could make or break your prospecting process. When sending out a LinkedIn connection request, be clear and transparent about your intentions. Remember to show your genuine interest in learning more about the person and how your business can help them out.
I saw your recent projects/job position for XYZ company, and I would love to collaborate with you! I’m working with [your company], and they’ve developed [a short description of what you’re offering] that I think would fit well with what you’re doing at [their company/project name].
Let me know what you think!
Attending networking events is an excellent opportunity to find prospects that could drive your sales. After the meet, it’s time to take the conversation a notch up through LinkedIn. One of the best things you can do is to bring up your introduction at the networking event and mention your reason for connecting.
It was great speaking to you at the [name of event] conference! I’m glad I found you here on LinkedIn. I’m working for [your company] on a new project, and I would love to discuss it with you. Are you available for a quick conversation later this week?
LinkedIn is a gold mine of quality leads, especially its little communities through LinkedIn groups. B2B marketers take advantage of this pool of users by looking at potential clients and reaching out. Because LinkedIn groups are typically topic or industry-centered, it’s an easy way to find users who are interested in the field your business is in.
When trying to connect with a co-member, remember to mention that you’re both part of that group. It’s also wise to inject a reason behind the connection request, so they don’t think oddly of you connecting randomly.
I’m also a member of [name of LinkedIn group], and I noticed that you have pretty insightful posts and comments about [topic or industry].
I work for [your company], and we’re currently working on a project about [describe your project]. I’d love to discuss more – I think you’d be really interested!
Hope to speak soon,
B2B decision makers don’t always respond to (or even open) a majority of the messages that come in, especially if they’re flooded with tons of invitation requests on a daily.
When reaching out, you might want to consider the following that encourages people to respond to you:
Another strategy you could try is to ask for feedback after sending your pitch. Something along the lines of:
“Hey, I’d love some feedback on deck I sent over. Please feel free to send your honest opinion!”
“Hi, [Name]! Just checking in to ask if you had the time to read the deck I sent over? I’d love to hear your thoughts on the project.”
Of course, with an added offer, this strategy will work more effectively. But it’s a good place to start if you’re stuck waiting for a reply after you send your pitch.
The straightforward trick to improving your LinkedIn invitation message is to keep it as short as possible while still showing value and interest. It doesn’t have to be a long-form letter – just something enough to get your prospect interested in what who you are and what you do.
Save my name, email, and website in this browser for the next time I comment.