Social media is an excellent way to share memories and experiences. Facebook is present for personal content, while Instagram is a platform for showing off your creativity.
For those of us in the business world, LinkedIn is our playground. Whether you’re a business leader or a rising entrepreneur, a profile on LinkedIn will undoubtedly boost your professional journey.
When it comes to building your professional portfolio online, many users look at two key metrics: LinkedIn profile views and connections. In both cases, the higher the number, the better it is for your career.
Getting views is no easy feat
While LinkedIn is the ultimate platform for business-to-business (B2B), it’s not given nearly the same level of daily attention that Facebook or Instagram gets. It’s easy to miss LinkedIn profiles because users scroll through the platform less.
Why should you make an effort to stand out? Relevant insights show that 80% of B2B leads come from LinkedIn. If your goal is to widen your network, then LinkedIn offers a huge potential for career growth.
Bumping up your numbers
Grabbing attention for your LinkedIn profile can be a challenge. However, the good news is that there’s a way to get more views even with minimal effort!
Here are our top tips for creating a profile that has a bigger impact:
- Choose a professional display photo
What’s the first thing visitors will notice when your name pops up on their feed or search? You guessed it: your display photo.
LinkedIn profiles that have good quality photos are more likely to be viewed over those that don’t, so it’s worth the effort to get your picture professionally taken. Remember to choose a headshot that highlights both your corporate and your personal side. There’s nothing wrong with getting a little bit creative!
- Sell through your headline
The next thing recruiters will look at after glancing at your display photo is your headline. Instead of typing in your current job title and company, use the space to share more about what you do, what your passions are, and what career goals you’re aiming for. Your headline should entice users to click on your LinkedIn profile, so don’t be afraid to go beyond stating your experience.
If you want to come up in more search results, add keywords to your headline. Trust us when we say that you wouldn’t want to leave the headline blank.
- Use the skills section to your advantage
Recruiters and employers almost always log on to LinkedIn to hunt for candidates or potential partners. Majority of the time, these people will search based on skills.
Take advantage of the Skills Section to increase your page visibility. The more you add, the higher your chance of getting noticed because you’ll land on the top pages of search results.
LinkedIn allows up you to add up to 50 skills, but you don’t need to use all that space up. Aim for 15 to 20 with a variety of technical, soft, and general skills.
- Bulk up on content
If you want those views, stay active on the network. Logging in for a few minutes at least once a week can do wonders for your LinkedIn profile.
You don’t need to do heavy scrolling. Just interact with the community by commenting on articles, sharing posts, joining groups, and connecting with other users.
Additionally, LinkedIn’s notification system is a great way to stay updated on your contacts’ birthdays, anniversaries, and job updates. When you’re active, LinkedIn will reward you by putting your profile on more search results.