Boolean Search: Getting LinkedIn Prospect Searches Bang On The Money (Updated 2019)

Did you know that when it comes to refining search results for the right prospects to message, LinkedIn offers some pretty powerful search filters?

Boolean search is a type of search that allows you to combine keywords, as well as add modifiers (AND, OR, NOT) along with the add (+) or subtract (-) symbols to produce more relevant results.

By inputting a Boolean search string into LinkedIn’s search bar you can get precisely the results you are looking for, including filtering prospects by current/past company, current/past title, zip code radius, location, industry etc.

Sifting through LinkedIn’s 500 million users can feel like looking for a needle in a haystack, but by performing a more precise search you can eliminate irrelevant records efficiently, leaving you with a list of perfect prospects.

Boolean Symbols

( )
By containing multiple terms in brackets they can be treated as a separate combined term.

title:
Used before keywords to search for that term inside user job titles.
” “
Group around two or more words to create a phrase search.
AND
Used to add another term to the search.

Used to negative match (delete) a term from a search.

OR
Used to broaden a search string.

*

Used to widen your search to include variations on your keywords or phrases.

Example: If we wanted to target Managing Directors or Managers in Marketing, excluding people who work at LinkedProspect, we would search for:

(title:”managing director” OR title:manager) AND title:marketing -company:LinkedProspect

Advanced Boolean Symbols

~

Useful for expanding or reducing search results, because it includes the synonyms of the keyword following the symbol

e.g. ~CV “marketing manager”

NEAR

A proximity search operator used to search for specific words of phrases that appear close to each other

e.g. (paid NEAR ad)

When searching, the priority order should be:

  1. Brackets [“”]
  2. Parentheses [()]
  3. NOT
  4. AND
  5. OR

For more guidance, check out this guide:
https://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin

Hope that’s useful!

If you need the extra help to create the a boolean string for your LinkedIn search bar, we have a powerful LinkedIn boolean search tool available online! Simply enter the details of people you wish to target and our tool will create the correct boolean search string. Check it out here!

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