One of the best ways to get in touch with individuals is through LinkedIn, the world’s largest professional network. Whether it’s to pitch a proposal or simply share career insights, there’s no denying that LinkedIn is now the main social network for anything business-related.
However, LinkedIn is far from perfect. It’s not as effective if your goal is to reach out to users outside of your LinkedIn connections.
LinkedIn InMail is an extension of LinkedIn’s basic messaging feature. It allows you to send requests and messages to users outside your network. However, it doesn’t come free.
By default, signing up for a LinkedIn account gets you a basic membership plan. For users who simply want to use the platform for personal purposes, a basic account is more than enough.
If you’re a B2B marketer, you’ll need to invest. Premium plans are available and customizable for every type of user.
Purchasing InMail credits LinkedIn is a simple and easy process:
Once you click done, you’ll be redirected to the order and payment pages.
InMail won’t activate for users who are already part of your LinkedIn connections. To send InMail messages to other members:
LinkedIn will reward you if you get good response rates by giving you more InMail credits. You could even get unlimited InMail messages if you reach a 100% response rate, but that’s close to impossible.
By their old InMail policy, 80 Inmail credits linkedin will be sent back for a 20 percent response rate on 100 InMail messages. However, LinkedIn changed this policy to discourage sending spammy or templated messages. Remember: response rates aren’t the only important metric on LinkedIn.
LinkedIn placed some limitations on sending out InMail, and for good reason. It’s tempting to send mass messages without truly taking the time to connect with every user.
For one, you can’t send another InMail message to a user until they respond to the first message you sent. But there’s no need to worry; an automatic reminder is sent to the receiver within three days.
Another rule is that InMail messages that don’t get a response within 90 days won’t be credited back to you. Auto-replies are considered as a response, in case your prospect is away for a while.
It’s not always easy to write InMail messages that will guarantee a response, but there are ways to improve your pitch.
Mention mutual connections between you and your prospect. Look for a common friend, colleague, LinkedIn connections, or even something as trivial as joining the same LinkedIn group. Maybe you and your lead went to the same university or worked in the same company. It can increase your response rate by at least 21 percent.
While LinkedIn allows you to send as much as 2,000 characters, it’s probably best to keep your InMail messages shorter. Engage quickly but make it matter.
No matter how engaging your message is, it’s pointless if you don’t first catch their attention with your subject line. To convince your lead to open your InMail messages, keep your subject line short yet personalized. You can opt to include their name, send it on a weekend, or even pose a question.
Don’t be afraid to personalize your content up to the very small details.
Mention as many references as you could – their skills, interests, recent LinkedIn page updates, etc. A small point to something personal can help show your leads that you spent the extra time and effort to get to know them.
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