8 Reasons Why You Should Invest in Customer Service Automation Tools For Your Business
If you’ve ever interacted with a customer service team, you know that it’s not always the most fun experience. In fact, it can be downright frustrating trying to get through to someone who can help solve your issue. Luckily, automation tools are here to help. By using bots or other automated systems, customer service teams can take some of the load off their shoulders and focus on more complex issues. In this post, we’ll explore how automation tools can help boost customer service teams’ efficiency and make your interactions with them smoother.
What exactly is customer service automation?
Customer service automation is a way to handle customer service requests that involve as few people as possible.
Here are some examples of automation tools that can help customer service teams work more efficiently:
- Email Automation
- Helpdesk Software
In the beginning, every company has a customer service team whose job is to answer emails and help customers over the phone. As the company grows, tasks that a small group of people could handle before can evolve into a huge pile of work. In this situation, a business can either hire more people, which will cost them more money, or they can automate their customer services to save money.
8 Ways Automation Tools Actually Help In Improving Customer Service
- Saves you money
The price is the first thing that business owners think about. It turns out that automating customer service is more profitable than hiring people to do it. According to research done by McKinsey Digital, automated customer support can increase customer satisfaction and also cut costs by up to 40 percent.
Companies don’t need to hire new people, but happy customers will still stick with your business and help you bring in more money. Your agents won’t have to spend as much time answering simple questions from customers. Instead, they’ll be able to focus on more complicated issues.
- Efficient and fast responses
Customers like it when a business respects their time. They will return to a business that answers their questions right away.
You don’t have to tell your agents to keep call times short. Instead, you can let them focus on the result. A chatbot can get all the information it needs about a client’s problem, but a real person will only connect with the client at the end of the process and help them personally if they need it.
- 24/7 customer support
People can work a certain number of hours a day, including days off, but a machine doesn’t need a break. Automated tools for customer service can be used to help all of your clients at any time any day.
Chatbots are the best way to get this done. They can send instant messages to your customers and answer their questions depending on which buttons they click. Chatbots can also collect information from people without them having to fill out any forms, which saves your clients’ time.
- Consistent tone and voice
Automation helps you talk to customers in a professional way that matches the tone of your business. Your business can also put on-hold music for customers to listen to while they wait for a response. Over time, this music will become associated with your brand.
- Offers templates for feedback
With the help of automation tools, your clients can tell you what they like about your brand and what could be changed to make it even better.
We all know about popular brand metrics like the Net Promoter Score (NPS), and with its help, you can find out which customer services your audience likes the most.
- Reduction of human errors
We’re all people, so we all make mistakes. These mistakes can sometimes make or break your business. Automation tools can help you deal with this problem by filling in the important information and making your life easier.
- Encourages collaboration between teams
Automated customer support services can help your company’s different departments work together and clear up any confusion about who is in charge of which question tickets.
Helpdesks can be useful for marking emails with the status of a case, the worker who is in charge of it, and, if necessary, a flag to check on it later to see if the case is solved or if it needs more help.
- Enhances Human Interaction at Key Points of Contact with Customers
In many businesses, customer service is an important part of the customer experience. For example, a customer is about to purchase their first automobile. Before making a major purchase, they have many questions and concerns. It takes a lot of time and effort on the part of the agent to make sure that the customer is completely satisfied with their purchase.
Brilliant customer service is exemplified by anticipating and solving a customer’s problem before it even occurs. When a chatbot can answer all of your customers’ simple questions, your employees can focus their efforts on solving more difficult cases.
In spite of the fact that digital process automation tools aren’t perfect because they can’t deal with difficult situations or provide live human interaction, they can transform your work system. You’ll improve customer satisfaction and your business’s relationships with customers and gain new advantages if you combine customer service automation tools with the work of your agents in the right way. So what are you waiting for? Try automation tools for your customer service now!