Already have your holidays planned for the year? A quick glance at this year’s day offs will definitely give you a sense of excitement.
That’s a lot of opportunities to relax and enjoy the company of family and friends. But just because it’s the holidays doesn’t mean you should let your LinkedIn campaign fall by the wayside.
By continuing communication over the holidays, you can avoid losing market share, generate leads, strengthen your company brand, and increase response rates. You’ll be able to keep your business growing over the holidays! That’s not all of the benefits though.
Read on to learn why you should keep your LinkedIn outreach strong, no matter what time of year it is.
Challenges and Benefits of LinkedIn Outreach
What are the different challenges and benefits of LinkedIn outreach? For starters, sales representatives are the backbone of LinkedIn. They’re the ones who make the connections and turn those into sales.
But what happens when they go on vacation? How do you keep your outreach going and avoid losing market share over the holidays? Automation will be a big part of the solution.
LinkedIn has many automated features you can use to improve interaction rates. You can also look for ways to connect manually with holiday-themed messages.
Here are 3 ways to keep your account relevant:
- Seasonally themed content
- Reach out to past clients
- Use LinkedIn’s advanced search features
First, thank past clients for their business during the holiday seasons; it’s a perfect time! Then wish all of your connections happy holidays and promote your products or services simultaneously. Soon you’ll find new, quality leads which might be interested in your offer.
By staying active on LinkedIn and engaging with your target audience, you’ll make sure your company stays top of mind. And if you can generate some leads and sales over the holidays, you’ll be in the right position to start the new year on a strong footing.
Keep Generating Leads
You’ll generate more leads if you keep your outreach strong all year. One of the best ways to do this is to use LinkedIn’s advanced search features.
You can use LinkedIn’s search function to find leads that match your ideal customer profile. For example, you can search for people who work in a certain industry, have a certain job title, or live in a certain location.
LinkedIn also allows you to filter your search results by company size, seniority level, and more. This way, you can find leads that are more likely to be interested in your products or services.
Once you’ve found some good leads, connect with them. Then, you can start building relationships and selling your products or services.
Strengthen Your Brand Voice
Another benefit of maintaining outreach is the ability to strengthen your company’s brand. As a small business, it’s up to you to go above and beyond to show your clients you care.
Establishing a sense of connection all starts with having a solid brand. The holidays are the perfect time to strengthen your company’s brand. Ensure every message has the right tone and carries the proper message.
Share blog posts, articles, and other content to help your target audience. Not only will this help you generate leads, but it will also help you build trust and credibility.
You’ll find selling your products or services easier when you have a strong company brand. And when you have happy customers, they’ll be more likely to give you referrals, which can help you grow your business.
Increase Response Rates
Do you know about LinkedIn’s response rates? They’re pretty impressive.
For every 100 outreach messages you send, you can expect to get 21 responses. And when it comes to connection requests, LinkedIn says the average response rate is close to 50%–wow! That means that for every 100 connection requests you send, you should expect to get 50 responses.
So, if you’re looking for ways to increase your response rates, LinkedIn is a great place to start. You can expect a higher response rate by staying active and engaging with your target audience. Use the holidays to keep active by connecting with past clients, customers, and leads.
You can grow your business around the clock when you keep your LinkedIn active. So, don’t let the holidays slow you down. Keep your outreach going, and you’ll be sure to see success.
Get More Sales
It’s clear that LinkedIn is an excellent platform for generating leads. And when you have more leads, you have more opportunities to make sales.
However, leads are only the beginning. You can also launch a long-term content marketing strategy that builds your brand authority.
After all, LinkedIn is a great platform for building relationships. The stronger your relationships are, the more likely your leads will convert into customers.
When you maintain year-round outreach, you’re showing your target audience that you’re a thought leader in your industry. You also build rapport with your target audience when you share valuable content.
When you have credibility, you’re more likely to make sales. So, if you want to get more sales, keep your LinkedIn active all year long–especially during the holidays!
Benefits of an Always-On Approach
If you stop outreach during the holidays, picking up where you left off will be more complex. You don’t want your hard work to go to waste, so make sure you keep the communication flowing.
It can be challenging to maintain momentum if you’re not always on. When you’re working on building relationships, it can be challenging to maintain momentum.
Maintaining an “always-on” approach to your outreach can save you money overall. It’s easy to lose hot leads from starting and stopping campaigns. You’ll also have to reinvest in re-engagement further down the line, so it’s always worth keeping up some level of communication.
Also, remember your competition isn’t taking a break. Just because it’s the holidays doesn’t mean your competition is taking a break. They could be using the opportunity to steal your clients. Stay one step ahead by continuing your outreach and keeping your name at the forefront of people’s minds.
Build More Trust
If you’re trying to build a long-term relationship, you must show that you’re invested. This means maintaining communication, even when things are slower. It’s a great way to show that you’re committed and care about the relationship.
On the other hand, if you stop communication during the holidays and start back up again, it can show that you’re not that interested. You don’t want your target audience to think you only care about them when it’s convenient for you.
Design an Effective LinkedIn Holiday Strategy
What makes an effective holiday message? Stay true to your brand.
Your core message stays the same during the holiday seasons. But you’ll need to change your strategy for being seen. For instance, look for ways to distribute your content in an effective way.
How can you reach more people during the busiest time of the year? It helps if you know what the dead zones are. Dead zones are times when it’s practically impossible to reach leads.
What’s the solution? Learn more about your audience. Find out when your audience is active, and use that information to your advantage. By identifying dead zones, you’ll be able to reach more interested leads.
For example, if you know your target audience is online mostly during work hours, you can focus on sending them messages during their lunch break or after work. You’re more likely to get their attention and start a conversation.
Schedule Long-Term Content
Once you know when your target audience is online, you can start scheduling your content. This could be anything from blog posts to LinkedIn updates. You can use a tool like Hootsuite or Buffer to help you with this.
Just remember to focus on quality over quantity. It’s better to have a few pieces of really great content relevant to your target audience than a lot of content that no one will care about.
The holidays are a great time to get personal with your outreach. This doesn’t mean you must start sending out Christmas cards (although that’s always an option). But it does mean you should focus on building a personal relationship with your target audience.
One way to do this is by sending them a personal message through LinkedIn. You can use the InMail feature to do this. Just make sure that your message is relevant and helpful. No one wants to be bombarded with sales pitches during the holidays.
Use the holiday time to strengthen your company brand and increase response rates. And, of course, you should keep your LinkedIn active to get more sales.
Use the Holidays to Boost Your Business
Keep your LinkedIn outreach active and strong if you want to make the most of the holiday season! As a lead generation and prospecting service, LinkedProspect can help you get ahead. We know the latest SEO strategies and LinkedIn trends.
SEO can be a great way to improve your LinkedIn profile, giving you a better chance of being seen by your target audience. If you’re not sure how to do this, we can help.
Get in touch with us today and request a free demo. We’ll show you everything you need to know about using LinkedIn SEO to boost your business profile.