The How-To of Creating LinkedIn Connection Requests
What’s the problem with uninspiring LinkedIn connection request messages?
They’re a dime a dozen and don’t do much to differentiate you from the rest of the pack. Instead, you need to consider your request messages and personalize them to stand out and make a great impression.
The person receiving the message should instantly know what you’re all about, why you care, and what’s in it for them. This might sound like a lot of work, but it’s easy when you have a connection request template.
Keep reading to learn how to craft a compelling LinkedIn message template.
Why You Need LinkedIn Message Template
LinkedIn message request templates are an effective way of reaching new people. But there are limitations to using them – if you spam the same script, your requests will likely go ignored or rejected by prospects.
In addition, one line of text along with a static email isn’t going to stand out against all other communication that many professionals might receive daily.
Making connections via LinkedIn connection request message templates requires investing some time into crafting compelling content. You’ll need to learn the best LinkedIn etiquette before sending messages to make every word memorable.
What Makes a Successful LinkedIn Message?
Personalize your message, and watch the magic happen. Well-thought-out messages help you connect to the reader. When you start connecting, amazing things can happen to your LinkedIn profile.
A generic “I’d like to add you to my network” doesn’t say much. Why not mention something you have in common or how you came across their profile?
Next, be genuine. Nobody likes a phony, so don’t try to be someone you’re not. Be yourself, and let your personality shine through.
You also have to offer value. What can you provide the other person? Why should they want to connect with you?
Finally, show you’re paying attention by asking a question. This indicates that you’re interested in engaging with the other person and gives them an easy talking point.
How to Personalize the Message
When personalizing your message, you’ll want to focus on three things: the opening line, the subject line, and the closing line.
The opening line is crucial because it’s the first thing the other person will read. You want to make a good impression from the start, so take some time to think of an exciting opener.
The subject line is crucial because it’s what will show up in the other person’s inbox. You want to ensure it’s eye-catching and exciting so they’re more likely to open your message.
The closing line is essential because it’s your last chance to make an impression. You want to leave them wanting more, so make sure you have a strong close.
Here are some examples of opening lines, subject lines, and closing lines that you can use to personalize your LinkedIn messages:
– I was impressed by your recent article on _______.
– I came across your profile while researching _______.
– We have a mutual LinkedIn connection _________.
– Thought you might be interested in this article I wrote.
– Here’s my latest blog post that I think you’ll enjoy.
– I have a Linkedin connection request for you.
– Let me know if you’re ever interested in chatting about _______.
– I’d love to hear your thoughts on _______.
– Keep me in mind if you ever need help with _______.
By personalizing your LinkedIn messages, you’ll be sure to make the right connections.
Keep It Short With Your LinkedIn Connection Request
Success relies on your ability to keep things short and sweet. No one wants to read a novel, so get to the point.
The message doesn’t have to be long or overly complicated. It’s better if it’s no more than a few sentences.
However, even though your message is simple and short, you can still use the power of storytelling to make an impact. Let the reader know why they should care.
The goal is to get the other person’s attention and to make them want to learn more about you. You can do this by being clear, concise, and direct in your message. This type will help you build strong relationships with influential people in your industry.
LinkedIn Help: Reference a Common Connection
Why should you reference a common connection in your LinkedIn message?
There are several reasons.
First, it creates a sense of commonality and builds rapport.
Second, it demonstrates that you have done your homework and are not randomly reaching out.
Finally, it shows that you are resourceful and can find the right people to help you achieve your goals.
So how do you go about finding a common connection? It’s a lot like making friends in real life. Start by looking at your mutual connections with the person you want to connect with.
See if there is anyone in your extended network who can introduce you. If not, try searching for groups or forums that both of you are members of. Finally, check to see if you have any shared interests or experiences.
Once you have found a common connection, simply mention it in your message. For example, “I see that we both know John Smith. I’d love to connect with you and hear more about your experiences working with him.” This will show that you are thoughtful and have taken the time to personalize your message.
By following these tips, you can be sure to construct top-tier LinkedIn connection request messages that will help you build strong relationships with influential people in your industry.
List Something You Admire
In your template, include a space to list something you admire about the other person’s profile. For example, if you’re trying to connect with a potential client, you might say something like:
“I really admire your work as an XYZ. I’m impressed by your ability to ABC. I’d love to learn more about your process.”
This type of message is much more personal than the generic “I wanted to add you to my network” message, and it will help you stand out from the other requests that person is getting.
When you mention something you admire about their profile, it also helps the other person remember who you are when they eventually check out your profile.
Only Make Sincere Compliments
A little bit of flattery can go a long way in helping you get a response to your LinkedIn message. But beware: The compliment has to be sincere, or it will come across as phony, at best. How can you compliment someone without being creepy?
An excellent way to find something sincere to say is to look for recent posts in the person’s activity feed. If they’ve recently published an article or given a presentation, mention that you enjoyed it and why.
“I read your most recent article on XYZ and enjoyed it. I especially loved the part where you talked about ABC. It was very insightful.”
This type of message shows that you’re paying attention to their actions and value their opinion. It’s a great way to build a relationship with someone you want to connect with.
Express Interest in Working Together
Why should your connection request include a call-to-action (CTA)? It’s a great way of expressing interest in working together moving forward. It also helps create a sense of urgency and gets the other person to take action.
A CTA could be something like:
“I’m interested in working with you on the XYZ project. Would you be open to a call next week to discuss further?”
“I’m looking for someone with your expertise to help me with ABC. Would you be available for a quick call this week?”
“I’m organizing an event on XYZ topic and would love to have you as a speaker. Would you be interested?”
As you can see, you can express interest in working together in many ways. The key is to be specific about what you’re looking for and to make it clear that you value the other person’s time and expertise.
Thank the Reader
In your CTA, remember to thank the person for their time. This small but essential detail will show that you’re polite and grateful for the opportunity to connect with them. It also helps create a more personal connection with the other person.
“Thank you for your time and expertise. I’m looking forward to hearing from you soon.”
“Thank you for considering my request. I’m confident that we can achieve great things together.”
“Thank you for your time and consideration. I’m excited to connect with you soon.”
Again, short and sweet is the best approach for showing appreciation. You don’t want to come across as overly grateful and instead need to be genuine and effective.
Market Yourself With a LinkedIn Invite Template
We hope these tips will help you connect with more readers as you market yourself on LinkedIn. Remember to personalize your LinkedIn connection request as much as possible.
Be genuine, and let your company’s brand voice shine through. The best part is that you don’t have to do it all alone. LinkedProspect is here to help you every step of the way.
We know the latest SEO trends and the best LinkedIn etiquette. Reach out for a free demo today, and see how we can help.