There are millions of influencers worldwide.
If you’re not following LinkedIn Influencers, you’re missing out. Growing your network on LinkedIn should be one of your objectives as a B2B company. This is especially true regarding being strategic on social media platforms.
Following individuals in your field is an excellent method to build your network and get to know someone before connecting with them. When you follow the right people and groups, you’ll increase brand recognition before beginning outreach.
Keep reading as we discuss everything you need to know about following the right people on LinkedIn.
How Following Influencers Benefits LinkedIn Lead Generation
Why is it so important to follow people on LinkedIn? More importantly, why do you need to take the time to seek out the correct type of people, like LinkedIn Influencers? There are a lot of benefits. If you’re not already following people in your niche on LinkedIn, here’s why you should start.
By following influencers, you can:
- Stay up-to-date on industry news
- Learn about ideal prospects’ interests
- Learn about new trends
- Generate leads
- Find LinkedIn prospects
When you develop trust by liking and commenting on their high-quality material, they will be far more receptive to outreach campaigns in the future. You may also follow someone you believe is your ideal customer, only to discover that they aren’t a good fit once you get to know them. This cuts down on time wasted on outreach while allowing you to quietly remove them from your list with no bad feelings.
Following influencers on LinkedIn is a great way to connect with potential customers and grow your business. By finding and following the right influencers, you can quickly build up a valuable network of prospects you can reach out to when you need them.
Making Connections on LinkedIn
There are a few different ways to find influencers to follow on LinkedIn. Before you dive in, make sure your computer and network are secure and safe from viruses. Then, you can go to the profile of the person you want to follow.
Click the “Follow” button beneath their name and headline. Then select the type of updates you’d like to receive from them by clicking the “More” drop-down menu.
You can also find influencers to follow by searching for keywords related to your industry or business. LinkedIn will show you a list of related influencers, which you can sort by how many followers they have or how recently they were active on the site.
Search for Industry Relevant Connections
Who are some of the key LinkedIn Influencers in your industry? You’ll be off to a great start when you figure out what niches your customers care about. The more relevant your searches, the more effective the connections will be.
Sale influencers can be a great way to learn more about how to sell your products or services successfully. Try searching for “sales techniques,” “B2B sales,” or “sales strategy” to find some relevant influencers.
Like sales, marketing is a broad topic with many sub-niches. You can search for terms like “content marketing,” “social media marketing,” or “email marketing” to find influencers who focus on specific aspects of marketing.
If you’re in a tech-related industry, you’ll want to follow influencers who write about the latest trends in your field. Try searching for terms like “IoT,” “cloud computing,” or “data science” to find relevant influencers.
By following influencers on LinkedIn, you can stay up-to-date on industry news, learn about new trends, and generate leads for your business. By finding and following the right influencers, you can quickly build up a valuable network of prospects you can reach out to when you need them.
Once you’ve found a few influencers to follow, take some time to read their updates and see what kinds of content they’re sharing. This will give you a good idea of whether or not they’re a good fit for your business. They’re probably worth following if you find that they’re regularly sharing helpful, relevant information.
How to Automate Outreach Efforts on LinkedIn
Outreach is a necessary part of doing business on LinkedIn, but it can be time-consuming. If you’re not careful, it can also come across as spammy. Fortunately, there are some ways to automate your outreach efforts so that you can stay in touch with your connections without being too invasive.
For starters, use a tool like Hootsuite or Buffer to schedule your updates in advance. This way, you can be sure that your content is going out at the times when your audience is most likely to see it.
You can also use a tool like Rapportive or Crystal to help you personalize your messages. These tools allow you to see information about your contacts and customize your notifications.
Another choice would be to use LinkedIn Sales Navigator to find new leads. Sales Navigator allows you to filter your search results to see only the most relevant prospects.
Finally, there’s Dux-Soup to automate more time-consuming tasks, like sending connection requests and following up with new connections.
Using these tools, you can free up time to focus on other aspects of your business. Automating your outreach efforts on LinkedIn can help you build better relationships with prospects and customers without being too intrusive.
What to Do with Your List of LinkedIn Influencers
Be authentic and make effective company connections. In your first message, introduce yourself and tell them how you connected with them. This is a great way to start a conversation and get to know someone better.
Write the message in your company’s brand voice too. Next, liking, commenting, and sharing their content is a valuable way to get on someone’s radar. By engaging with their content, you’re showing interest in what they have to say.
You can also tag them in relevant posts or articles. This is a great way to start a conversation and show that you’re thinking of them.
And finally, don’t forget to invite them to connect with you on LinkedIn. If they accept your invitation, you can then direct message them.
Get Found by the Right People
You want to ensure that the right people are finding you on LinkedIn. To do this, use keywords in your profile so that when people search for those keywords, your profile comes up.
You can also join relevant groups and participate in discussions. This is a great way to get noticed by the right people and show that you’re an expert in your field.
Be Active in Groups
LinkedIn groups are a great way to meet new prospects that might be interested in your products or services. And, since you can join up to 50 groups, you’re bound to find at least a few relevant to your business.
Once you’ve joined a group, make sure to participate regularly by starting and participating in discussions. This will make your profile more visible to other members and help you build relationships with potential customers.
But, how do you know which groups to join? And, once you’ve entered a group, how do you find the best prospects? The answer is simple: follow influencers.
When you follow an influencer, LinkedIn will show you a list of suggested groups they’re in. These are likely to be groups that are relevant to your business and full of potential customers.
To find influencers to follow, start by searching for keywords related to your business on LinkedIn. For example, selling software might search for “software development” or “programming.” Next, look at the profiles of the people in the search results. These are the influencers that you want to follow.
Once you’ve found some influencers to follow, take a look at the groups they’re in and see if any of them are a good fit for your business. If so, join the group and start participating in discussions.
Open-ended questions are a great way to start engaging conversations. Here are a few great examples of the questions you can ask.
Showcase Your Skills
Showcase your skills on LinkedIn. If you’re a web designer, connect with other designers and share information about the latest trends. If you own a catering company, connect with people interested in food and cooking. And so on.
By sharing your knowledge and connecting with others in your field, you’ll become known as an expert, making people more likely to do business with you. You can also use LinkedIn to find potential customers and clients.
For example, let’s say you’re a freelance writer. You can search for people who work in companies that don’t have in-house writers or people who have recently been promoted or changed jobs (which may mean they need help with writing projects). Once you find these prospects, you can send them a message introducing yourself and offering your services.
Post Engaging Content
Share interesting articles, blog posts, and other content to help establish you as a thought leader in your industry. But don’t just post links to other people’s content; create original content that you can share on LinkedIn. For example, you could write an article about trends in your industry or share a case study of a successful project you completed.
If you’re unsure what kind of content to share, look at the articles and posts that have been getting the most engagement (views, likes, and comments) in the LinkedIn groups you’re a member of. This will give you an idea of the topics and formats that are most popular with your target audience.
Watch Your Company Grow
By following these tips, you’ll be on your way to building better relationships with LinkedIn Influencers on LinkedIn. These relationships will help you get noticed by the right people and expand your reach.
So, what are you waiting for? Start following some influencers today!
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