LinkedIn Automation Trends in 2023
Do you ever look back at a time when there was no way to automate tasks and think, “What would I do without this?” Sure, we used to have to write letters by hand and send them through snail mail. We also used a lot of paper for other things. Today things are different—we can use email and other forms of digital communication instead. However, one thing hasn’t changed: automation is still important in recruiting (and life in general).
In fact, experts predict that 2023 will be the year when automation becomes even more prevalent than it is today on LinkedIn! So let’s talk about what you can expect from automation trends over the next five years.
Automation is getting more sophisticated
If you feel like automation is moving in on your territory, you’re not wrong. Automation is getting more sophisticated and easier to use at the same time.
One of the main points of this article is that there are many options when it comes to automating your LinkedIn profile and posts, so there’s definitely something out there for everyone.
You will find automation in many forms
You can automate your content, but we’ve found that the best way to do it is by using an automated tool that can be customized based on your needs.
Automation will allow you more time for actual engagement with customers, which is the most important part of the job for many businesses.
Don’t be overt when automating.
It’s important to remember that LinkedIn is a social network and should be treated as such. While it can be beneficial to automate certain actions on your profile or job search process, don’t go overboard. Don’t tell people you are using automation; it may give off the wrong impression. Automating your entire profile or job search process could make you look lazy, unprofessional, or both!
Don’t automate your entire account. While automated messages are great for starting relationships with potential employers, they aren’t always appropriate long-term strategies. Automated messages can come across as impersonal if they’re sent too frequently or in a very general way (i.e., “I’m interested in working for your company”). An effective way to use this feature is by sending personalized messages from time to time (especially after receiving an invitation from a recruiter). This will show recruiters that you care about their company’s needs and wants—and that means more opportunities for you!
We will see different levels of automation
What else are we expecting? We will see different levels of automation.
The level of automation will depend on the business and their customers. For example, you could use chatbots for lead generation, onboarding, product support and sales. Each stage requires different levels of automation and can be done with a combination of tools like CRM, email marketing and chatbots.
Tips for using automation in 2023
There are a ton of things to look forward to in automation, but how do you make the most out of it? Here are some tips for using automation in 2023.
- It’s important to remember that you can’t please everyone.
When you’re sending out LinkedIn invitations, it’s tempting to send as many messages as possible in hopes of getting a few responses back. The problem with this approach is that it will leave you feeling overwhelmed and exhausted—and probably not get you the results you want.
Instead, prioritize quality over quantity when sending invitations. Think about who you want on your network and why they’d be an asset to your professional development. Once you’ve identified these people, make sure they’re someone who will add value to your network and only reach out when it makes sense for both parties involved.
- Use automation to reach out initially, and then converse manually when they respond. This is a great way to get some of the most important information about them, like their job title, how long they’ve been at their current employer, and what their goals are for the future.
It’s also a time when you can ask questions that require more than just a short answer. A good example is: “Tell me about one of your biggest accomplishments at work” or “What’s one thing you wish you had done differently in your career?”
These types of questions can open up opportunities for insights into what makes this person tick and what they value in their professional life.
- LinkedIn automation tools allow you to A/B test your connection invites and determine what kind of messaging is most effective for getting new connections to accept. This way, you can optimize your time by only sending out invitations that are likely to succeed.
Automation will continue to play a necessary role in recruiting
In the next decade, automation will continue to play a necessary role in recruiting. As recruiters and marketers have more options than ever before for finding and hiring candidates or leads, automation can be a useful tool for saving time, being more efficient, and finding better candidates. For example:
- Automation can help you save money by connecting you with leads or candidates who are already interested in your company or job opening.
- Automation can help you find the best profiles faster by searching through multiple sources of data at once (e.g., social media profiles) rather than just one source at a time (e.g., LinkedIn).
Automation is a great way to save time, but it’s not the only way. While we have seen above that automation has many benefits, there are also a few things to keep in mind when implementing it. As you implement your own automation strategies, remember that they should be used as tools. They’re not replacements for humans—and there’s no need for them to be!