Did you know that 50% of B2B buyers use LinkedIn when making a buying decision?
That means you need to focus on making sure your LinkedIn page is optimized properly with LinkedIn endorsements.
Endorsements are a great way to show your skills and expertise to potential clients and employers. But if you’re not endorsing the right people or asking for a LinkedIn endorsement correctly, you’re missing out on a valuable opportunity.
But don’t worry. Keep reading because we’ve put together this guide to show you how to give and ask for LinkedIn endorsements effectively.
By following these tips, you’ll be able to raise your profile and credibility on LinkedIn – and land new connections in no time.
What Are LinkedIn Endorsements?
LinkedIn Endorsements are testimonials from your connections that highlight your particular skill and expertise. They appear on your profile, under each Skill listed. Your connections can endorse you for up to 50 different Skills.
When someone visits your profile, they can see how many endorsements you have for each Skill. LinkedIn also uses endorsements to make skill recommendations to other members.
Why Skills and Endorsements Matter
Skills and Endorsements are a way for you to showcase your strengths to potential employers, clients, or business partners. They can also help you connect with others in your field who have complementary skills.
A LinkedIn endorsement doesn’t just optimize your profile – they can also help you rank higher in LinkedIn search results.
That’s because LinkedIn’s search algorithm takes endorsements into account when determining who to show in search results.
LinkedIn Endorsements vs Recommendations: What’s the Difference?
LinkedIn Endorsements are different from Recommendations, which are also testimonials from your connections. Recommendations are longer and more detailed than endorsements, and they can be left for any connection, not just skills.
Recommendations are also displayed differently on LinkedIn users profiles. They appear as a separate section, below your LinkedIn skills and endorsements and above your Experience.
How to Get A LinkedIn Endorsement
The best way to get endorsements is to simply ask for them. You can do this by sending a message to your connections, asking if they’d be willing to endorse you for specific skills.
When you ask for a LinkedIn endorsement, make sure to:
Choose the Right Connections
For example, if you are looking for a job in a new field, don’t ask your cousin who knows you only as a good cook.
Instead, ask a fellow professional or colleague who has seen you in action and can vouch for your LinkedIn skills. When it comes to seeking advice, quality trumps quantity – so choose wisely.
Keep It Specific
Asking for endorsements can feel like a bit of a Minefield. It’s easy to wonder if you’re coming across as competent or if you’re just bragging. The key is to be specific about the skills you want to be endorsed for.
That way, your endorsers can give specific examples of why they believe you have those skills. This makes the endorsement more meaningful and useful to both you and your network.
So next time you’re considering asking for an endorsement, take a moment to think about exactly what skills you want to highlight. You may be surprised at how willing people are to help you promote your professional brand.
Make It Easy
One of the best ways to get LinkedIn endorsements is to make your connections easy. Instead of simply asking for an endorsement, provide a link to your profile or the specific skill you would like endorsed.
This will allow your connection to quickly leave an endorsement without taking up too much of their time. In addition, be sure to personalize the request by thanking them in advance for their endorsement.
By taking this extra step, you’ll be more likely to receive the endorsements you need to improve your LinkedIn profile.
Say Thank You
Whenever someone takes the time to endorse you, it is always important to say thank you. This simple act of gratitude not only shows that you appreciate their support but also helps to build strong relationships.
When people feel appreciated, they are more likely to continue doing things that are helpful and supportive.
In today’s competitive world, it is essential to nurture your professional relationships. Saying thank you is one small way to do that.
How to Give Endorsements on LinkedIn
Endorsing your connections is just as important as asking for endorsements. When you endorse someone, you’re not only helping them look good – you’re also increasing the likelihood that they’ll return the favor.
To endorse someone on LinkedIn, simply scroll down to their LinkedIn Skills section and click the “Endorse” button next to the skill you’d like to endorse.
You can also leave a personal recommendation for a connection by clicking the “Recommend” button next to their name. This will open up a box where you can write a longer, more detailed testimonial.
When writing a recommendation, make sure to:
Write From Your Own Perspective
Use first-person pronouns (I, me, my) and share your personal experiences working with the person you’re recommending. This will lend credibility to your recommendation.
Writing from your own perspective also means making it personal. When giving a LinkedIn endorsement to a colleague, it is crucial to be personal and authentic. A generic endorsement lacks the depth and sincerity that a personal endorsement carries. By taking the time to craft a thoughtful and personalized endorsement, you show that you truly value and appreciate their skills and contributions. It adds a human touch to the endorsement, making it more meaningful and impactful. Additionally, a personal endorsement helps to build and strengthen professional relationships. It demonstrates that you have a genuine connection with your colleague and are willing to support and promote their success. When colleagues see a personalized endorsement, they are more likely to reciprocate the gesture, leading to a culture of mutual support and encouragement. Being personal in a LinkedIn endorsement not only shows your colleague that you value their work, but it also reflects positively on your own character and professionalism.
Keep It Professional
When writing a recommendation, it’s important to keep the language professional. This means avoiding slang or informal language. The goal is to communicate clearly and concisely, without losing the sense of professionalism.
In addition, it’s important to be aware of the tone of the recommendation. For example, a positive review will likely have a different tone than a negative one.
Keeping the language professional will help to ensure that the message of the recommendation comes across clearly.
Make It Specific
Make sure your recommendation is as specific as possible. The more specific you can be, the better. Mentioning specific projects or results will make your recommendation more believable and helpful.
For example, if you’re recommending a new software application to your team, mentioning how it helped you complete a project 10% faster than usual will be much more persuasive than simply saying it’s a great tool.
In short, the details matter, so don’t be afraid to get into them.
Keep It Positive
In today’s world, it’s more important than ever to keep a positive outlook. Negative thinking can lead to all sorts of problems, including anxiety, depression, and even physical illness.
If you find yourself gravitating towards negativity, try to focus on the positive aspects of your life. Surround yourself with positive people, and take a break from the news and social media.
Instead, focus on things that make you happy: your family, your friends, your hobbies. By keeping your thoughts positive, you’ll be better able to handle whatever life throws your way.
How to Get the Right Skill Endorsements on LinkedIn
One of the best ways to get endorsements for the right skills is to add skills to your profile that reflects your experience and expertise. When you add relevant skills, you’re more likely to get endorsed by LinkedIn connections.
To add LinkedIn skills to your profile:
- Log in to LinkedIn and click the “Profile” link at the top of your homepage.
- Scroll down to the Skills & Endorsements section and click the “+Add Skill” button.
- Start typing the skill you’d like to add and select it from the dropdown menu when it appears.
- Repeat this process for each skill you’d like to add.
Once you’ve added all of your skills, be sure to click the “Save” button at the bottom of the page.
How to Turn Off Endorsements on Your LinkedIn Profile Page
If you’d prefer not to display your endorsements on your profile, you can easily turn them or any LinkedIn features off. To do this:
- Log in to LinkedIn and click the “Profile” link at the top of your homepage.
- Scroll down to the Skills & Endorsements section and click the “Edit” button.
- Uncheck the “Display my endorsements on my profile” box and click the “Save” button.
Your endorsements will now be hidden from your profile page, but they’ll still be visible to anyone who views your full profile.
Put Your LinkedIn Lead Generation on Autopilot
There are lots of different methods for optimizing your LinkedIn profile, and getting more LinkedIn endorsements is an amazing way to get started. They increase trust, and authority within your market and can boost sales.
As you’ve seen, giving and receiving endorsements is relatively simple. However, you’re busy and sometimes things get forgotten or missed. That’s why our tool LinkedProspect is so important.
LinkedProspect is a leading lead generation and automation service dedicated to helping clients achieve incredible results. Request a demo today and take your business in the right direction.