The world of business is changing. With the rise of social media, many people are looking for new ways to interact with their customers and grow their businesses. It’s not enough anymore to just have a website and a Facebook page; these days, you need social media influence! And that means having a blog and becoming a LinkedIn Influencer. So what does it take to become an influencer? Keep reading to find out!
What does it mean to become a LinkedIn Influencer?
To become a LinkedIn Influencer, you need to create great content that others find useful and shareable. This means you can’t just put out posts that are good on their own—the posts have to be so good that people want to share them with their networks.
To achieve this level of quality, it’s important that your content is relevant and helpful. If people don’t feel like they’re getting something out of what you produce, they won’t bother reading or sharing it. And if no one is reading or sharing your work, then there won’t be any reason for LinkedIn (or anyone else) to recognize you as an Influencer!
What are the Benefits of Being a LinkedIn Influencer?
There are several benefits to being a LinkedIn Influencer, but the most important is that it will help you reach key decision-makers within your industry. Your opinions carry weight, and people listen when you have something important to say.
You’ll also grow your network by interacting with other Influencers, who may become potential clients or partners down the road. They may even be able to recommend you for jobs or consulting work they hear about in their circles of influence. Even if they don’t end up working with you directly, simply knowing someone who’s considered an “Influencer” can help your career by giving it credibility and visibility as well as making it easier for others to connect with you through introductions made by mutual contacts.
Finally, there’s no doubt that becoming a LinkedIn Influencer gives it more clout than just being another user on any other platform out there today—and this helps open doors professionally as well (and maybe even financially).
How Do You Actually Become a LinkedIn Influencer?
LinkedIn influencers are all about sharing information, and you can use that to your advantage.
For starters, be sure to write down any interesting facts you learn about your target audience. You can do this in a simple Google Doc, or if you want something more visual, try Trello. That way, when you need to make a point about why someone should work with you or hire you, it won’t take long for your brain to access the information that’s most relevant to the situation at hand.
You’ll also want to come up with some key phrases that show off your expertise on LinkedIn—you can use these as headlines or titles in blog posts or articles. These phrases should be very specific and descriptive of what makes up your expertise. For example: “I’m an expert at writing copy for eCommerce websites.”
Finally, don’t forget about the power of visuals! Pictures are great ways of conveying information quickly and clearly—so why not use them? If possible, include a picture of yourself when posting on LinkedIn so people know who they’re talking with (and what they look like).
As you can see, there are many ways to become a LinkedIn Influencer. But the most important thing to remember is that you must be consistent with your efforts. Don’t expect immediate results from your efforts; it takes time to build up a following on LinkedIn.
If you want to take things even further, try these tips:
- Create a strong brand presence on LinkedIn that includes an attractive profile picture, cover photo and professional background image. This will help attract new followers who may not have been familiar with your name before seeing it on their feed.
- Check out your competitors’ profiles, as well as those professional people within your industry who have more followers than you do, and look at how they’re using their profiles in order to learn what works best when it comes down to getting noticed by other professionals who might follow them (or even become one of those “influencers” themselves).
- Use groups as another way to engage with potential readers/followers—particularly groups whose interests align closely with yours so there’s likely going be some overlap between readership base demographics versus other types of groups where there’s less likelihood of finding likeminded individuals who could potentially become fans based only upon shared professional interests alone.
Mistakes That People Make When Trying to Become a LinkedIn Influencer
- Don’t be too self-promotional. While it’s important to market yourself and your business, LinkedIn is not the place for this. Your posts should focus on providing value to others, not on selling yourself or your products.
- Don’t be pushy. If you are trying to sell something in every post, you will quickly turn off most of your audience and lose credibility as an influencer. Instead, write content around topics that you’re passionate about and would like others to read about as well.
- Not posting regularly enough: You need to create new content at least three times per week if you want people come back again and again or even see your posts at all (LinkedIn has a lot of users). Posting once every few months won’t help grow your audience much at all!
We hope you’ve learned something from our post today. We know that there are a lot of different ways to become a LinkedIn Influencer, but we think the most important thing is just finding one that works for you. There are so many different options available that it would be easy to get overwhelmed by them all! Don’t let that happen; instead, take some time to decide what kind of content will work best for your audience and then go ahead and start sharing it on social media. That way, you won’t have any regrets later when someone asks how they can make their posts more successful because they were too busy focusing on other things at first!