Feature Spotlight: “People Also Viewed” on LinkedIn

Ever heard of the “People Also Viewed” feature on LinkedIn? If you haven’t, you’re missing out on a power tool that you could use for lead generation.

What it is

The “people also viewed” feature on LinkedIn is a way of showing people who the site thinks you might be interested in. It’s not an exact science, but it’s a useful tool to help you get more exposure on the site and find new connections.

This feature shows you other profiles that are similar to the person you’re currently looking at. For example, if you’re browsing around for a new hire and want to see who else might be good for the job, this tool could help you out. It’s very easy to use: just go to any LinkedIn profile page and scroll down until you see a box with three dots in it. Clicking on those dots will open up this list of additional people within their network who may also be worth considering!

The more you interact with people on LinkedIn, the better their algorithm becomes at guessing what kind of person would appeal to you.

How it works

The People Also Viewed LinkedIn feature shows you the profiles of other members who have visited the same pages as you, without revealing any member’s browsing history. That means you might see someone you know in the list even if you haven’t viewed that person’s profile, or that person has never viewed yours.

This feature is also based on similarities—meaning it could recommend you a profile of someone who has applied to the same job as yours, joined similar groups, follow related pages, and more.

Lastly, People Also Viewed is a tool that makes your profile more discoverable. It means that people who are searching for someone like you will be able to find your profile more often, and higher up in search results.

What makes it different from “People You May Know”?

LinkedIn has two features that are very similar: People Also Viewed and People You May Know.

People Also Viewed is LinkedIn’s way of suggesting people who are in the same industry as you, but might not be in your network yet. These recommendations are based on your profile, so the more information you share about yourself and your work, the better the recommendations.

People You May Know is LinkedIn’s way of connecting you with people who already have connections in common with you, but don’t know each other yet. This can be a great way to expand your network and meet new people who may have similar interests or skills.

Using “People Also Viewed” for Lead Generation

The “People Also Viewed” LinkedIn feature is an excellent way to find leads and generate business.

When you’re looking for new customers, it can be helpful to know who you might be competing against. You can use the People Also Viewed feature on LinkedIn to find out who else is interested in your target audience and get a sense of what they’re doing.

For example, if you’re trying to sell software-as-a-service (SaaS) products, you could go into the People Also Viewed section of LinkedIn, choose the Software category and then sort by number of views or connections. You’ll be able to see who else is interested in this category and what sort of content they’ve viewed recently. This can give you some ideas about what type of content might resonate with them—and help you make sure that your product’s marketing materials are targeted appropriately!

Another way to use People Also Viewed is to create a list of potential clients who have similar interests or profiles to your target audience. Then you can reach out to them with a personalized message that highlights how your product or service would be helpful for them.

You could even use People Also Viewed as part of your lead generation strategy by creating an ad campaign that targets those who have viewed similar products or services. This will help you build up your network quickly and generate leads for the long term.

The possibilities are endless with this feature. It’s used by millions of professionals every day, and it can help you reach your audience in a way that no other platform can.

We hope you found this article helpful in learning more about how to use the “People Also Viewed” feature on LinkedIn. There’s a lot of ways to use the “People Also Viewed” LinkedIn feature to generate leads, all it takes is patience! Think of it as a wise investment for your time and effort, and start playing around with the feature to unlock other strategies.

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