Blog

The Complete Social Selling How-To Guide

If you’ve been working in the business world for quite some time now, social selling might be a familiar term. Many confuse it with social media marketing and social media advertising, but social selling is something else altogether. In essence, social selling means targeting specific leads, building connections with them and their networks, and saying goodbye to…

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Secret successful social selling

Connect then sell: The Secret to Successful Social Selling

Marketing today isn’t much on discounts and cold calling anymore. In the digital age, it’s all about social selling. When business leaders saw the money-making potential in social selling, many were quick to inject it into their content marketing strategies. But effective as it is, there’s a risk of ruining your brand image if you…

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Make the most out of LinkedIn Sponsored Content

How To Make The Most Out Of Your LinkedIn Sponsored Content

Over the years, we’ve seen endless organic advertisements spread across different social media platforms and websites. There’s no denying that it’s still as effective today, especially if paired with the right content and target market. The authenticity that comes from native ads makes it more valuable for users, and around 53% of consumers are more likely to…

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Boost LinkedIn Lead Generation

10 Ways to Boost LinkedIn Lead Generation

The pitfall of startups usually stems from one thing: the lack of quality leads that can convert into sales. Too often than not, organizations exhaust all their efforts into creating the best products and services. But what good is a product if no one knows about it? Luckily for professionals today, digital marketing opened easier…

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LinkedIn Tools

6 LinkedIn Tools That Will Put You In Front Of Your B2B Target Market

It’s a given: There’s no other platform more useful for professional networking than LinkedIn. As such, no brand would develop a content marketing strategy without considering the platform as one of its main channels.  If you’re in the B2B industry, you’ve probably spent a few minutes posting content and connecting with possible leads. But aside…

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LinkedIn Storytelling

LinkedIn Storytelling: How B2B anchors on the Whys, not the Whats

Stories have always shaped us as humans – from being tucked into beds to getting on the phone to catch up with peers. With our innate desire for learning and entertainment, it’s no surprise that storytelling has grown to become a way for people to connect and, more recently, to sell. What makes stories powerful…

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Social Selling: The New Sales Talk

Admit it: When you were starting your business, you’ve probably tried out all the marketing strategies in the book. To boost your company’s LinkedIn profile, you might have stumbled upon countless articles with tips and tricks to help you out. Yet, as we all know, there’s no single fool-proof way to generate clients and up…

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How To Clean your LinkedIn Company Page in 5 Easy Steps

If you’re an avid social media user, you’ll know that Instagram is the number one platform to share visual content. With that, a curated feed means everything – whether it’s to post travel photos or showcase your portfolio. For business leaders, the go-to website is LinkedIn. It’s almost the same with Instagram: You curate your…

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How to Get More Consulting Clients in 5 Simple Steps

If there’s one thing that can make or break your business, it’s clients (or the lack of). Whether you’re a startup or a freelancer, sourcing out consulting clients is one of the worries that will fill your workday. Luckily for us whose careers have crossed paths with the digital age, there is now a straightforward…

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LinkedIn Groups: The Secret to Helping You Grow your LinkedIn Audience

In a nutshell, running a business is all about reaching out to the right people. No matter what your goal is, whether it’s to gain profit or raise awareness, talking to the correct audience will help skyrocket your business venture. It’s no surprise that LinkedIn, a platform made primarily for connecting to business-minded leaders and…

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