Blog

B2B vs. B2C: What are the Key Differences?

We know that companies operate with profit as their end-goal, but not all have the same means of achieving it. Apart from the obvious differences in products and services, business ventures actually have another characteristic that categorizes them into two: Their customers. For marketers, understanding what separates one from the other is crucial to create an effective…

Read More...

Ultimate B2B Sales Guide: Definition, Steps, Hacks

Business-to-business (B2B) has changed incredibly over the years. From the dreaded practice of selling at any cost, the relationship between companies and clients finally shifted thanks to the increasingly tight competition. Clients know they have endless options. If you want to succeed, you’ll need a solid list of prospects. Otherwise, you’re wasting time and effort….

Read More...

Why You Can Ditch Cold Emails for LinkedIn

When we talk about B2B communication, only one platform comes to mind: Email. When email was first introduced in 1972, no one expected it to become the primary medium of professional conversations that it is today. Many companies have offered unique emailing platforms throughout the years, and with tech giants like Google spearheading the innovations,…

Read More...

The Complete Social Selling How-To Guide

If you’ve been working in the business world for quite some time now, social selling might be a familiar term. Many confuse it with social media marketing and social media advertising, but social selling is something else altogether. In essence, social selling means targeting specific leads, building connections with them and their networks, and saying goodbye to…

Read More...
Secret successful social selling

Connect then sell: The Secret to Successful Social Selling

Marketing today isn’t much on discounts and cold calling anymore. In the digital age, it’s all about social selling. When business leaders saw the money-making potential in social selling, many were quick to inject it into their content marketing strategies. But effective as it is, there’s a risk of ruining your brand image if you…

Read More...
Make the most out of LinkedIn Sponsored Content

How To Make The Most Out Of Your LinkedIn Sponsored Content

Over the years, we’ve seen endless organic advertisements spread across different social media platforms and websites. There’s no denying that it’s still as effective today, especially if paired with the right content and target market. The authenticity that comes from native ads makes it more valuable for users, and around 53% of consumers are more likely to…

Read More...
Boost LinkedIn Lead Generation

9 Ways to Boost LinkedIn Lead Generation

The pitfall of startups usually stems from one thing: the lack of quality leads that can convert into sales. Too often than not, organizations exhaust all their efforts into creating the best products and services. But what good is a product if no one knows about it? Luckily for professionals today, digital marketing opened easier…

Read More...
LinkedIn Tools

6 LinkedIn Tools That Will Put You In Front Of Your B2B Target Market

It’s a given: There’s no other platform more useful for professional networking than LinkedIn. As such, no brand would develop a content marketing strategy without considering the platform as one of its main channels.  If you’re in the B2B industry, you’ve probably spent a few minutes posting content and connecting with possible leads. But aside…

Read More...
LinkedIn Storytelling

LinkedIn Storytelling: How B2B anchors on the Whys, not the Whats

Stories have always shaped us as humans – from being tucked into beds to getting on the phone to catch up with peers. With our innate desire for learning and entertainment, it’s no surprise that storytelling has grown to become a way for people to connect and, more recently, to sell. What makes stories powerful…

Read More...

Social Selling: The New Sales Talk

Admit it: When you were starting your business, you’ve probably tried out all the marketing strategies in the book. To boost your company’s LinkedIn profile, you might have stumbled upon countless articles with tips and tricks to help you out. Yet, as we all know, there’s no single fool-proof way to generate clients and up…

Read More...